Digital Magazine Printing

Do you still depend on your office's laser printer to print out copies of your business's quarterly product magazine and its annual report? Are you aware of the cost of toner cartridges and the amount of toner your laser printer requires to print a coloured image on a page with a solid coloured background? You can save lots of money by handing over the job to a digital printing press in your city. You might argue that the print run is quite small and that the owner of the digital printing press might not accept a small printing job. You are mistaken. While there is no doubt that owners of offset and rotary gravure presses do not take minor printing runs, the scenario is different in a digital press. You can order a single copy or even hundreds of replicas without breaking your bank balance because such printers do not require to make a zinc plate containing the inverse image of the printed copy, clean the ink rollers, load them with ink again, and then start the printing process. The design of the offset as well as rotary gravure presses is such that the owner will suffer a loss if the print order is less than tens of thousands of copies.

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How to prepare your job for digital printing

Since these presses accept direct inputs from computers, you can send the designed copy of your company's magazine or annual report directly to the printer via email, as an attachment. You can even save the file onto a USB pen drive and hand that over to the printers. They will open the file on their computer, select the print option, choose the number of copies to be printed, and click on the "OK" button. The printer starts printing almost immediately. If you want 50 copies of your magazine printed, expect to get the same within an hour. The company to whom you entrust the printing job also have collating and stapling machines. Therefore, they can sort and arrange the different pages sequentially, staple them, and hand them over to you. Such a process is not possible on offset machines in which the printed matter is first exposed on monochrome photographic film after separating the file into four different segments, each one representing a different colour. The printer then superimposes the negative on a zinc plate containing light-sensitive material. Following this, the specialist develops the plate, and mounts it on the offset machine, before the printing process can start.