At a time when independent retailers are forced to compete with global corporations, and information is disseminated instantaneously and internationally, it is increasingly easy to be influenced by a good sales pitch or the latest trends.CONSUME®EVOLUTION looks at the effects mass-marketing and globalization have on local industry, our buying habits, and our culture – highlighting the importance of our awareness and the immediacy of making personal critical choices.Edited and produced by Scott Ballum and Sheepless Co.