The Dimins advise their customers:

"Origin of species and method of harvest are powerful marketing tools. A transparent operating model traces the history of individual fish from Sea to Table. Understanding the species and telling the story of the artisanal fisherman describes the last true hunting on earth. Knowing how he caught the fish and where he caught the fish provides real value to your customer. The ability to provide market information directly from the source allows chefs to have ‘their own fishermen’, providing a unique experience for diners."