No more slick advertisements. No new commercials, no new billboards. No more magazines in which you can’t discern what’s content and what’s sponsorship. No more websites with flashy homepages and bells and whistles. No new groundbreaking book jackets, no clever posters, no redesigns of redesigns.

The world would not fall apart, the mass hysteria we would like to believe would devour First World nations would not occur. Everything in existence would remain for quite some time, and to be honest I wonder how long it would take before anyone noticed Coke hadn’t re-branded itself in a while.