Cheryl Heller | April 4, 2011
Until you have sat in a darkened room for days on end, watching through a two-way mirror as groups of total strangers discuss their interpretations of messages you spent months crafting to make a different point than the one they are getting – unable to intervene and explain what you meant and on the wrong side of a sugar rush from eating too many M&Ms out of frustration – you cannot truly...
Cheryl Heller | March 1, 2011
One common misconception for entrepreneurs is the belief (because they’re told repeatedly) that they need to capture their business idea – however radical – in the structured and declarative statements called mission, vision and values. I know this, because I used to tell clients the same thing.Almost seven years ago, I went to Cairo to lead a three-day workshop for Egyptian entrepreneurs, and...
Cheryl Heller | February 7, 2011
“If you can’t explain what you’re doing in plain English, you’re probably doing something wrong.” These are the words of Alfred Edward Kahn, a beloved economics professor and the man known as “the father of airline deregulation.” It’s easy to appreciate (and cheer for) an economist calling the architects of economic obfuscation on their shenanigans. Like all real wisdom, it grows more profound...
Jennifer Boyer | February 1, 2011
Is there a simple solution to encourage customers away from the Big Box retailers and into the bricks-and-mortar local owned businesses? What would incentivize this transfer of service away from the giants and toward the independents? Furthermore, is there a business model that supports this switch by connecting and supporting local businesses, while simultaneously benefiting both the consumer...
Chelsea Batten | January 24, 2011
If you read food blogs, you might not be surprised (as I was) by how charmingly written some of them are. It seems a great many misbegotten writers have found a way to revive their talent by cataloguing what they ate for dinner. And, between the recipes, many of them make interesting notes on culture, politics, and science--all food-related, naturally. No matter how pithy the blog post, it always...
Cheryl Heller | January 4, 2011
I would argue, and often have, that while money, technology and innovation (I’ll come back to this) are considered more glamorous and therefore more important, communication is the single most critical factor in the success of any endeavor. Communication is what transforms an idea into a vision, defines how it’s different, explains why it will work, and engages people in helping make it a reality...